Our beliefs

What we believe about feeding, pumping and the choices parents make.

• The best choice is the one that makes sense to your family and gives you peace of mind.
• Pumping is breastfeeding.
• Formula can be exactly what a family needs. We did both.
• A fed, happy baby and a parent who still has a life and protects their mental health are the goal: how you get there is yours to decide.
• A decision can evolve and change.

MilkUP is not a medical device. When something needs a doctor or a lactation consultant, it can't wait.